EVC Marketing prepares Merlin Software for ARDA World 2016

The ARDA World 2016 convention in Hollywood, Florida, will be the biggest vacation ownership event of the year.

Thousands of industry professionals representing every area of the timeshare world will attend the five-day event held at the Diplomat Hotel.

EVC Marketing's client, Merlin Software for Vacation Ownership, is a regular exhibitor at the convention and this year is keen to extend its reach in to the US.

To assist with this, EVC Marketing developed a targeted email campaign to encourage visitors to Merlin Software's booth, promoted their attendance on Facebook, Twitter, Google+ and LinkedIn and developed this year's booth give-away - a smartphone grip.

EVC Marketing will be tweeting and posting throughout the event and producing a video of the Merlin team's experience.