eVC Marketing heading to ARDA World

EVC Marketing Communications will be represented at the upcoming ARDA World convention by Emily Collins and John Heffernan.

The convention, which takes place from April 7 through to April 11 at the Hilton in Orlando, is the leading industry event for the vacation ownership market.

"We are excited about attending the convention this year. This will be John's first time at ARDA World and we're looking forward to learning more from other digital marketers in the industry and sharing what we've learnt in the European market," said EVC Marketing MD, Emily Collins.

Sessions of particular interest include:

• Fundamentals of Timeshare - Marketing
• Chief Marketing and Branding Officer Panel
• Use it or Lose it - Keeps Heads in Your Beds; Winning the Rental Game
• Artificial Intelligence - Impact on Sales & Marketing, Resorts, IT, Feedback/Measurement

News and updates will be added to the EVC Marketing Facebook page throughout the convention.

Over recent months, EVC Marketing has been working closely with CustomerCount on a number of projects and is set to join its WRAP programme. The Worldwide Research Analytics Program (WRAP) comprises a group of independent businesses brought together by CustomerCount to provide clients with additional reporting, deeper insight and reputation management services.

Both Emily and John can be contacted via LinkedIn or Facebook Messenger to make appointments during ARDA World.