Leveraging the Power of Online Video for Customer Engagement

In today's digital world where content is king, video has emerged as one of the most influential mediums for connecting with customers. With people spending over an hour daily watching online videos, it's clear this visual format has become a dominant form of communication.

As marketing experts, we at EVC Marketing understand the immense potential of online video to educate audiences, cultivate connections and drive meaningful engagement with brands. When leveraged strategically across various touchpoints, video can significantly boost awareness, lead generation and customer loyalty.

In this blog, we explore how businesses can harness the power of visual storytelling through online video to truly engage with their target customers. We'll discuss various video marketing tactics and provide best practices for crafting and distributing compelling content that resonates with audiences.

Whether you're looking to introduce your brand, showcase products or services, support the customer journey, or strengthen advocacy - online video offers unparalleled opportunities to spark engagement at every stage. When done right, it can become a powerful tool for building relationships with customers and differentiating your business in today's crowded digital landscape.

So whether you're a seasoned video marketer or just getting started, keep reading to learn how to incorporate this dynamic medium into your marketing strategies. By leveraging video's unique ability to inform and inspire audiences, you'll be well on your way to forging stronger connections with customers.

1. Create high-quality content

Your videos should be well-produced and visually appealing. Invest in a good camera and microphone, and learn some basic video editing skills. You don't need to be a professional videographer, but your videos should be polished and professional-looking.

2. Keep it concise.

People have short attention spans, so keep your videos to the point. Aim for videos that are around 1 to 3 minutes in length. If you have more information to share, consider breaking it up into multiple videos.

3. Tell a compelling story.

People are more likely to engage with videos that tell a story. Use your videos to tell the story of your brand, your products, or your customers. You can also use your videos to share educational content or to entertain your audience.

4. Educate and inform.

People are always looking for information, so use your videos to educate and inform your audience. You can create videos that explain your products or services, teach your audience new skills, or provide insights into your industry.

5. Promote your videos.

Once you've created your videos, be sure to promote them on your website and social media channels. You can also submit your videos to video directories like YouTube and Vimeo.

Here are some specific examples of how you can use online video to engage customers:

Product demos: Create videos that demonstrate your products in action. This is a great way to show potential customers how your products work and what benefits they offer.

Behind-the-scenes videos: Give viewers a behind-the-scenes look at your company culture and operations. This can help to build trust and rapport with your customers.

Interviews: Interview industry experts, influencers, or even satisfied customers. This is a great way to provide valuable content to your audience and to establish yourself as a thought leader in your industry.

Customer testimonials: Customer testimonials are a great way to build trust and credibility with potential customers. Create videos of your satisfied customers talking about your products or services.

Live streaming: Live streaming is a great way to interact with your audience in real time. You can use live streaming to host Q&A sessions, product demos, or even events.

Educational videos: Create videos that teach your audience new skills or provide insights into your industry. This is a great way to position yourself as a thought leader in your industry and to provide value to your audience.

Entertaining videos: Create videos that entertain your audience. This could include funny videos, animated videos, or even music videos. Entertaining videos are a great way to keep your audience engaged and to make them want to come back for more.

No matter what type of videos you create, be sure to keep your audience in mind. What kind of content would they be interested in? What problems can you solve for them? What information can you provide to them? By creating high-quality videos that are relevant to your audience, you can effectively engage them and build stronger relationships with them.

How EVC Marketing can help you use online video to engage customers

At EVC Marketing, we specialise in helping businesses use online video to engage customers and achieve their marketing goals. We offer a variety of services, including:

• Video production: We can help you create high-quality videos that are visually appealing and informative.
• Video marketing: We can help you develop and implement a video marketing strategy that will reach your target audience and achieve your marketing goals.
• Video advertising: We can help you create and manage video advertising campaigns on YouTube, Facebook, and other platforms.

If you're interested in using online video to engage customers, contact EVC Marketing today. We can help you create a video marketing strategy that will help you achieve your business goals.

As part of our research for a client's project, we came across Jasper Ribbers and his website GetPaidForYourPad.com. If you use the services of Airbnb to rent your resort accommodation, Jasper offers a range of tools and resources to help you maximise your bookings and save you time.

We all know that the holiday rental market is struggling at the moment. This is especially for those who offer accommodation in places where guests now need to quarantine on their return.

Jasper believes that there is some good news though as there are still people that need a place to stay, just for different reasons than travel and leisure.

Examples include:

1. Travel nurses and doctors need accommodation near hospitals
2. Students who can't return to their campuses
3. Travellers who are stuck as countries close their borders and flights are canceled
4. People looking for a place to quarantine themselves
5. People whose offices closed down and need a place to work

He believes there is a way to attract bookings from these groups.  

Lower prices

• Set prices to break-even or a bit higher
• Advertise the discount in your title
• Lower prices for dates around future events (they will most likely get cancelled)
• Let EVERYONE in your network know about the steal you're offering
• Use long-term discounts

Optimise your booking settings

• Set minimum nights stay to one
• Be ready to accept last-minute bookings
• Set your cancellation policy to flexible (strict doesn't protect you right now and Airbnb added a search filter for flexible listings)

Market your space everywhere

• You can't rely on OTAs only (i.e. Airbnb, VRBO, etc)
• Post on social media
• Post on Craigslist
• Post on FB Marketplace
• Reach out to friends and family
• Target locals (within driving distance)
• Put up printed ads in supermarkets

If you have any current guests, see if they want to extend their stay. They may not want to travel right now. And go to your reservations page on Airbnb and look for the phone numbers of your past guests. Then send a text message letting them know you're offering incredible discounts.

You may get a few guests to come back.

If you need any assistance with marketing your available rental inventory, either directly through your website and social media platforms - or your listings with OTAs like Airbnb, then please give EVC Marketing a call on +44 (0) 208 123 or complete our contact form and we'll be in touch as soon as possible.

Webinar: Do YOU have a 5-Star Reputation?
Date: The webinar will take place on Tuesday, June 16, 2020, 16:00 BST, 11:00 EST
How to register: Register now for your FREE webinar place
Webinar Details: EVC Marketing, and our partners CustomerCount and Keatext, have come together for this free 30-minute webinar as we introduce you to reputation marketing and customer feedback management. Register for free here.

It is often said, the most dangerous comments are those you do not know about.

Today, more than ever before, customer experience has a far greater impact on your business’ brand and ongoing success.

Customer feedback comes in many forms from word of mouth, surveys, online reviews, posts, likes, tweets and mentions.

Social media makes it even easier to post comments – good and bad. Without indepth monitoring, how can you fully understand the customer experience? How can you respond to their needs if you don’t know what they’re saying? Do you:

• Want to improve the customer experience you offer?
• Listen to what your customers are really saying: when, how and where?
• Want to manage how your brand is seen online?
• Need strategies to help you improve your online reputation?
• Are you a 5-Star brand?

What can you expect? In this 30-minute webinar you will learn:

• The difference between Reputation Marketing and Reputation Management – and WHY it matters
• How to discover customer sentiment across 50+ review platforms
• How text analytics can measure the voice of your customer
• How data backed activity can change your business for the better
• Top tips to manage the data you receive to improve your brand’s reputation

How to register? Register here for our free webinar on Tuesday, June 16, at 16:00 BST, 11:00 EST. If you are interested in the discussion,but are unable to make the scheduled time, please register anyway, so we can send you a link to view the recording after the event.

Speaker: John Heffernan, EVC Marketing: John works with all businesses from SME to FTSE100 brands to achieve higher Digital Marketing and Social Media Visibility, Lead Generation and Sales and delivers keynote presentations/seminars/training on all digital marketing topics. For the last 16+ years he has specialized in the Digital Marketing Search Engine Optimisation field and delivered campaigns for numerous brands and sectors. The EVC Marketing team are digital marketing and reputation management specialists for the vacation ownership industry and its suppliers.

Speaker: Narjès Boufaden, Keatext: Founder and CEO of Keatext, Narjès is a pioneer in applying Machine Learning for Natural Language Understanding (NLU). She started her career as an academic, completing her Ph.D in Computational Linguistics in 2005 at the Université de Montréal. She went on to found Keatext in 2010, becoming one of the first entrepreneurs to provide AI solutions for maximum business impact. Keatext is an AI-powered platform that synthesizes in seconds large volumes of feedback from multiple channels to produce actionable insights.

Moderator: Bob Kobek RRP, CustomerCount: Bob Kobek is Founder and President of CustomerCount and brings his 30+ years’ experience measuring and managing the customer experience, and his understanding of the importance of AI-driven text analytics and reporting the voice of the customer. CustomerCount is a feature-rich, cloud-based survey solution providing intuitive real-time reporting and dynamic data gathering capabilities to support process improvement efforts, build customer loyalty and, improve your bottom line.

First, thank you to all my clients who have been so supportive and understanding over recent weeks. It has been a desperately sad time made harder by the coronavirus pandemic.

As we try to adjust, I thought I’d let you know EVC Marketing’s approach to the current situation. I have to admit, I’ve been influenced by an article in Marketing Week written by Mark Ritson, which I urge you to read.

We have to accept that just three months into the New Year, our business plans are in disarray. It’s no one’s fault. We couldn’t have planned for any of this.

What we can plan for, however, is that this situation will change. The time to act is now. And not just with communications of support to our clients.

As Ritson explains: “You don’t have to feel the nation’s pain, you just need to ensure the wheels of business keep turning.”

In a time of financial challenge, it is often the marketing team that is furloughed, or worse, made redundant. Budgets are focused elsewhere by finance teams looking to cut anything they deem an expense.

At EVC Marketing, we think it’s time to put the marketers to work. We don’t just mean sending out marketing communications about coronavirus. Marketing is so much more than that.

We mean using the skills of trained marketers who understand the principles of the four Ps - product, price, promotion and place.

Ritson points out that these principles are often neglected simply because they’ve been around forever. I learnt about them during my degree in the early 90s! But they are more relevant now than ever. Communications alone is not enough.

When the pandemic has passed, those businesses who have used the skills of their marketing team to strengthen their business, relationships and products and services will be the ones that thrive.

So let EVC Marketing help you. Our trained and experienced team will put the four Ps into action with reviews, audits, and strategies. We will use our skills to position your business so it’s ready for the new opportunities post pandemic.

We want to help you be ready. Let the marketers loose. Contact me today and let’s see what we can do for your business.

Here is a link to the article in Marketing Week: https://bit.ly/33ZGmuO

EVC Marketing, digital marketing specialists with over 25+ years supporting the travel/resort sector, has launched a 2020 Vision campaign offering you our insight into the options, trends and must-haves to make your 2020 Digital Marketing campaigns a success.
 
A member of the Google team once famously stated:
 
“If you think you need to be everywhere at once – you are heading in the right direction”
 
And they were wrong.
 
From a purely business perspective, being everywhere at once is not feasible. And with potentially limited time, resources, skill sets and, most importantly, budgets, everywhere is simply not practical.
 
The answer is that you do not need to be everywhere. You need to be where your potential clients, guests, and suppliers are. And that is unlikely to be everywhere.
 
The marketing sector is continually evolving and growing with new “kids” or options appearing in social media almost daily.
 
So, how and when do you start planning for 2020?
 
The when is easy. You need to start now. Being ahead of the game and your competitors starts now.
 
The how needs a plan. A strategy. A co-ordinated, agreed, documented and scheduled strategy.
 
Not rocket science unless you factor in time. And developing a formal strategy all-too-often falls into the “round-to-it” pile. We all have one. Sits there until we get around to it. And being blunt, we don’t.
 
That’s where a framework for your plan comes in handy. The ability to follow a plan and develop your strategy with all the constituent parts in place:
 

• What you need to action:
  • Content, video, PR, images, podcasts?
• Who will take responsibility:
  • Create content; internal, external third party outsource, parent HQ?
• Where will you focus your efforts:
  • Website, social media (which platforms), YouTube, email, PR?
• How will you coordinate and manage:
  • Designated managers, selected team, outsource liaison?

 
Before we investigate added options for your 2020 agenda, you cannot lose sight of tried and tested digital marketing activities:

Building a solid foundation for your digital marketing brand and authority is the number one priority of all business websites.
 
You need to ensure that your site is frankly, up to the task.
 

• Will it attract the right target audience?
• Will it deliver the right content and information that audience is looking for?
• Will it engage with that audience and compel them to interact with your calls-to-action?

 
Before 2020, you should consider a review, an audit, a technical analysis of your site using today’s latest third party support, software and expertise.
 
The audit should review all elements of:
 

• Technical structure and architecture
• Internal and external links
• Mobile-friendly status (see below)
• Page load speed (see below)
• On-site content: Word, image, video
• Local search (Google My Business) listings
• Ancillary additions: Chatbots, AI, SMS, customer feedback management etc.
  

The best way to engage with your guests and to maximise your visibility in the Google’s E-A-T algorithm is establishing Expertise, Authority, Trust.
 
Quality engaging content is the menu special to EAT.
 
Content can be word (blogs, whitepapers, guides, FAQ’s, PR), images (sized and named) or optimised video (see below).
 
Google focuses search results on keyword semantic relevance. How relevant your content is to the search being conducted is key. It may embrace copywriting, page titles, Meta descriptions and all other image naming and video descriptions etc. This is both within on-site pages and off-site content, social media and other platforms.
 
Have you reviewed your content visibility? Authority? Impact?
Have you measured your content performance against your competitors?
 
A content audit can also establish the direction of your 2020 marketing strategy.

Let’s look at what needs to be on your agenda for 2020 – and in no particular order:

1. Zero click searches
2. Voice search
3. Chatbots
4. Shoppable posts
5. Google ads management
6. Video, video, video
7. Mobile-friendly and fast website
   

What is Zero click? We have all seen the results but maybe not realised the major change to how Google deliver results for the searches that you, me and your guests conduct.
 
In plain English, a zero click is a search query answer result shown on the search result page WITHOUT the need to click through to a website.
 
Just try it. See for yourself.
 
Google shows answer boxes to respond to questions, list options and more and the searcher does NOT have to click through to perhaps your website to gain the answer.
 
All is not lost, however, particularly if your site delivers the answer that is displayed.
 
Can you make that happen – yes!

The explosion of Google Home and Amazon Alexa has taken the smart phone voice assistants on Android and iOS devices to a whole new level.
 
The trend for voice-activated search/questions is set to continue a rapid upward growth. Voice search will impact your website content, your social media content and, if you provide one, your podcast content. And Voice search must be included in your 2020 Digital Marketing strategy.

The 24/7 availability of chatbots offers instant information, professional customer service, efficient communication and increased brand authority perception. Chatbot growth is set to continue as an expected feature of customer contact.

Ok, maybe your resort is not selling products via social media but if you do, or are planning to do so, the ability to include direct click purchases within your social media posts is already established. The trend to buy and engage with one-click will explode in 2020.
 
Could shoppable posts work for you?

Do you run paid or sponsored ad campaigns? Well, that landscape is evolving even further. Bidding costs must be reviewed, target keywords/phrases and semantic relevance need to re-evaluated, ad content and click through rates should be reviewed. What you need is a fine-tuned, efficient and cost-effective campaign.
 
When was the last time you had fresh eyes and expertise to review your campaign?

The rise of video content over the last few years has been phenomenal. And there are no signs of a reduction in the impact of video content anytime soon.
 
In fact, with the rise of voice search, video should remain one of your top actions for 2020.
 
We love to watch – not so much read - and video can be used to introduce you, your resort, your location, answer guest questions and so much more. It is also available 24/7 on phone, tablet, laptop, desktop or even big screen in reception areas!
 
The problem is that even resorts with great video content, often fail to configure or promote their video on social media, video channels (YouTube) or website.
 
Video needs a unique strategy!

We all should know by now that we live in a mobile world. Smartphones and tablets account for more searches, page visits, video views and social media engagement than desktop devices.
 
Is your website mobile friendly? Is your content mobile friendly? Is your 2020 digital marketing strategy mobile friendly?
 
And when evaluating your site to check if it is mobile friendly, you must check your website page load speed. Fast is good. Fast is great user experience. Great user engagement. Great search authority. You need speed. 

Above all – you need to measure your success? Are you ready for 2020? Whatever your vision, we look forward to providing our insight!

Contact us today and let's work together on your 2020 vision.

Google has announced that it is implementing a major change to its core search algorithm. These changes could affect result rankings for up to one in 10 queries. If your resort business is dependent on being found by search engine results, this is could have a huge impact on your business. Imagine seeing a drop in your inbound traffic, sales and revenue by 10 per cent?

Inc. editor Jeff Haden explains: “In the past, Google's algorithm treated a search sentence as a "bag of words." It picked out what it considered to be the important words--in "who is a great keynote speaker," clearly "keynote" and "speaker" are more important than "is" and "a." But doing so eliminates context from a search sentence's intent.

With the old algorithm, if you entered the search sentence: “Can you get medicine for someone pharmacy? it picked out the words "medicine" and "pharmacy”. Google then displayed local results believing you are looking for a nearby drugstore. And you would get frustrated and search again, as this is not what you were looking for.

Google's new algorithm notices "for someone" and determines you're looking for information about whether you're allowed to pick up someone else's prescription for them. And displays very different search results which answer your query.

The new algorithm is based on something called BERT, or "bidirectional encoder representations from transformers." Google said BERT helps better understand the nuances and context of words in searches and better matches those queries with more relevant results.

In non-techie terms, BERT is a tool that helps optimise natural language processing by using A.I. and a massive data set to deliver better contextual results. Or even more simply, Google now better understands what you're looking for when you enter a search query.

In another example Google shared: "Parking on a hill with no curb." The old algorithm discarded "no," delivering results that reference how to park on a hill with curbs. The new algorithm realises "no" matters and delivers a top result showing how to park uphill or downhill with no curb.

And one more example: "2019 brazil traveler to usa need a visa." Old Google ignored "to" and returned results on U.S. citizens traveling to Brazil. But "to" clearly matters, and BERT picks up the difference, returning results for Brazilian travellers to the U.S.

With these changes it is only some search queries that will be affected. How the algorithm works is still something of a mystery, even to the most dedicated SEO professionals (although we are able to help with that).

So, if your site suddenly ranks lower for certain search terms, BERT might be to blame.

Either way, according to Pandu Nayak, Google VP of research: "This is the single biggest ... most positive change we've had in the last five years and perhaps one of the biggest since the beginning."

What can you do? Well, it is worthwhile spending time watching your search rankings and analysing your keyword context, especially if you try to rank well for longer-tail keyword strings. And if your search traffic remains stable but conversion rates dip, that's a sign at least portion of the traffic you receive isn't interested in what you provide.

Haden believes it's likely to be impossible to truly optimise for BERT, so make sure you create content for people, not search engines.

BERT is just another step in Google's effort to understand what people want when they search. The more you deliver what people want, the more value you give, the more likely you are to rank high in search results.

5. Information is considered private for a reason!

• Security experts are still amazed at how much personal information people are willing to share and make very public online and in particular on social media.
• You should never share private information especially on social media networks – when you are on holiday, your home details, family information, dates of birth, pets and so on.
• If an email looks suspicious – it probably is! Spelling mistakes, asking for your personal details, bank accounts and so on should all be a red flag.

6. Free public Wi-Fi may be a security free for all

If you really have to use free wi-fi – do not login to your email account and certainly do not login to any bank or online transaction website!

7. Scammers also love phishing

Your email account will no doubt have received one of those messages. They have evolved from Nigerian princes with millions of dollars to some very clever techniques designed to fool even the most intelligent of targets.  

Stick to the tried and tested safety rules:

• If you know the sender but the message is unusual or unlike them – check it first
• If the link looks suspicious – don’t click it
• If you’re not sure about the sender – don’t reply or forward the message
• If the attachments looks odd or unsafe, don’t open it or download it.

8. Do the work – do the updates

First line of defence – make sure you keep your software up-to-date. A few seconds or minutes may save hours, days or months of hassle. Consider a good, reliable, real-time anti-virus and back-up your data and conduct regular scans.

And remember, if you have an attitude that it can never happen to you, it can and probably will – unless your assess your risk and take preventative action.

To find out more how EVC Marketing can help you with our cyber security services, contact us today. 

The Federation of Small Business says that victims are most frequently subject to phishing attempts, with 530,000 small firms suffering from such an attack over the past two years.

Hundreds of thousands of businesses also report incidences of malware (374,000), fraudulent payment requests (301,000) and ransom-ware (260,000).

-Of course, there are many who believe that government can, and should, do more. There should be  a focus on enhancing the current policing response, including investing more in cyber up-skilling for police personnel as part of its wider recruitment push.

Software developers also have a role to play by adding automatic patching and updates to be the default option for all software products.

And the banks need to build in greater resilience into banking and payments systems, and made liable for the losses of business – not just the consumer.

Here are some tips that all small businesses should follow, as recommended by the National Cyber Security Centre and FSB Cyber Protection advice line:

1. Back up all your data
   Make sure that all important information pertaining to your business – such as customer details, quotes, orders, payment details, document templates, financial records – is backed up safely and regularly, so that it can be restored in an emergency.
   
   A key tip is to make sure that the backup is stored in a secure place that other employees cannot access, and that the backup device is not connected to any computer or network. A good place to store backups is the cloud.
   
   
2. Use passwords to protect your data
   Make sure you switch on password protection on all devices, and use two-factor authentication on all user accounts where you are given the option.
   
   
3. Keep all computers updated
   It’s crucial that you make sure all IT equipment (computers, servers, smartphones, tablets) is kept up to date with the latest software updates. It’s good to set all your equipment to automatically update when patches come available.
   
   
4. Install antivirus software and firewalls
   Ensure all PCs have antivirus software installed and always on, and that your internet router and servers have firewalls installed.
   
   
5. Prevent your staff from installing dodgy software
   All PCs, smartphones and tablets should only contain software and apps from reputable services you work with, or manufacturer-approved app stores. Staff should be prevented from downloading any third party software from unknown sources, which might contain malware. A good way to do this is to remove admin privileges from their user accounts.
   
   
6. Educate your employees about phishing scams
   You can’t stop cyber criminals from sending phishing emails, but you can educate your staff to spot the signs. As a rule of thumb, employees should be suspicious of any emails that are not directly addressed to them, and avoid opening email attachments in emails from an unknown origin.
   

To celebrate Cyber Security Awareness Month, we will be posting a top tip every morning on our Facebook page. So pop over and follow our page today (make sure you click See First).

We will also have a follow up article on email security which is where small business is particularly vulnerable. We'll post a link to that on our Facebook page as well.

Finally, EVC Marketing has teamed up with professional cyber security technicians and engineers who can provide a range of consultancy services including:

• Penetration Testing
• Red Team Assessments
• Ethical Hacking Assessments
• GDPR Audits
• IT Security & Backup Data Solutions

 
If you have a cybersecurity requirement, or would like to arrange an assessment, then contact us today. It really is better to be safe, than sorry.

First check your website and make sure all your technical areas such as the page speed, structure, language and design are mobile-friendly. And take a look at your Google Analytics and Google Search Console to see where your traffic is coming from, how long they stay on your site and where they go.

Make sure your site has a security certificate (Secure Socket Layer or SSL) changing it from http to https (like this website). A non-secure site will deliver a "not-secure" statement in the search results.

Check your sitemap links, privacy policy links and click links - heck, check all your links!

And make sure that you continue to add high-quality, engaging and valuable content to your site on a regular basis with meta data, titles, and optimised images and video.

Check that this content will display easily and properly on a mobile device. This includes writing shorter sentences in compact paragraphs, large and clear fonts and larger tap buttons. We all know how frustrating it is clicking on a button on our mobile phone that is just TOO small.

When Google indexes your mobile site version, you will receive a notice in your Google Search Console (you’ll need to consult your techie team).
 
In the meantime we suggest you undertake a mobile-friendly site performance test.  How many of you have actually visited your website on your own mobile devices?

And while you're at it take a look at your overall digital marketing strategy.  Take the time to:

• Review your keywords – ever heard of Latent Semantic Indexing? It’s all about content relevance.
• Establish your brand reputation (reputation management) and use the mobile-first update within your reputation marketing.
• Review the current site links you have.
• Review your video content and images.
• Review your calls-to-action and how you respond to mobile clicks and enquiries.

If this is all rather techie for you, but you're concerned your search rankings could be affected by this change, then contact EVC Marketing. We can undertake a range of audits and report back with fix recommendations to make your site mobile-first friendly.

Prices start from just £199 ($275) and include checks on current mobile friendliness, page speed, mobile parity/structure, content, and links.

You can then pass this report to your techie team to implement, or we can do this for you.

To find out more about this mobile-friendliness check, complete the enquiry form, contact the team on +44 (0) 208 123 9273 (UK) or + 1 (239) 444 8176 (US) or Skype EVMCollins.

With its responsive design and device recognition capabilities, CustomerCount offers Full Text Search and the ability for guests to make on-site service requests right from their mobile devices.

Founded in 1999, Mobius Vendor Partners (Mobius) is a business process design, management and performance improvement company with personnel committed to excellence in assessment and deployment. We help our client organizations increase efficiency and effectiveness to gain positive, bottom line impacts. At Mobius, we provide solutions whose immediate or forecasted impacts are measurable in quantitative and/or qualitative terms. We work with our clients to identify the key performance indicators related to our solutions and develop processes/systems for effective reporting.
 
CustomerCount is a feature-rich, cloud-based survey solution providing intuitive real-time reporting and detailed dynamic data gathering capabilities to support process improvement efforts, build customer loyalty and improve ROI. CustomerCount was initially designed for the hospitality and contact centre industries and is now used by organisations across numerous different vertical markets and industries.

For more information on survey solutions and customer feedback management for your resort, contact Emily Collins to arrange an online demo.