coronavirus - time to let the marketers loose

First, thank you to all my clients who have been so supportive and understanding over recent weeks. It has been a desperately sad time made harder by the coronavirus pandemic.

As we try to adjust, I thought I’d let you know EVC Marketing’s approach to the current situation. I have to admit, I’ve been influenced by an article in Marketing Week written by Mark Ritson, which I urge you to read.

We have to accept that just three months into the New Year, our business plans are in disarray. It’s no one’s fault. We couldn’t have planned for any of this.

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