There are lots of free and paid-for services that will help you with your digital marketing so we thought we'd share some of our favourites each month.
This month our recommended service is Animoto - a simple video creation tool that makes creating videos a breeze.
First of all, let's get the costs out of the way. This is a paid-for service, but we think it is great value for money and worth every penny.
Costs range from £7.99 per month for a Personal account up to £24 per month for a Business account. Here at EVC Marketing, we have chosen the Professional account at £16 month (billed for the year at £192).
We chose to spend a little extra because Animoto is packed with features and we wanted to get the most from them. Our package includes:
OK, so now you know the costs, why do we like Animoto so much?
Well, it is one of the easiest tools we know of to create short, punchy, social media or website-ready videos using your resort photos or any video footage you have available.
Using their online video editor, just choose a style and a song, add your photos, video clips and text, then produce it and share! No video editing experience is required at all.
There are some stylish templates that can help you start a project. Then you can personalise them to your own specific needs with your own photographic material, logo, resort colour scheme and logo.
Want to add music to your video? Then it is super easy with Animoto as you have access to over 2,000 quality tracks (with the Professional package). And, you don't need to worry about copyright. As you are licenced to use the music, Facebook and YouTube will not have an issue with the music when you upload it to these platforms. This is a major plus for us.
With video now one of the most important aspects of social media, it is imperative that you are able to produce great videos quickly and easily. The results will speak for themselves. It will help you increase your rental sales, drive website traffice interested in holidays rentals and reach a whole new audience that might otherwise never discover you.
Still not sure if Animoto is for you? Then check our their Animoto Success Stories. Or take a look at one we made earlier for one of our clients.
We are delighted to announce that Emily Collins from EVC Marketing will be attending the upcoming free Dial An Exchange (DAE) Forum on Tuesday, October 16.
The D (Debate) A (Action) E (Evolve) Forum will take place at The Upper House Hotel, Barlaston, Stoke on Trent. The day will comprise a number of short presentations and discussion topics. The main objective of the day is to provide an environment that stimulates discussion and assists each resort to develop a plan that will help them evolve and continue to provide great holidays and holiday ownership, well into the future.
The final topic for discussion is Improving Your Online Presence and Image with a look at key things you can do using social media - particularly in relation to new Facebook implementations and additional options with Instagram.
If you are a committee member or part of the management team at a UK or European-based mature resort and would like to attend, then contact Paula Vickers or Wendy Holey on:
Paula: 01756 747087 firstname.lastname@example.org
Wendy: 01756 747073 email@example.com
Images from the DAE Forum 2017