Taking advantage of free marketing opportunities

If you know where to look, there is a wealth of free marketing opportunities for your business available online. I have listed below some of my particular favourites which don't require any particular skill - just some time.

Don't let a small marketing budget prevent you from marketing your business.

Free PR
Whatever the size of your business, distributing a press release is always a good idea. There are several sites that offer a press release service free of charge. My favourites include:

• PRLog - free press release distribution
• PRFire - free press release distribution

Search Engine Services
Google and Yahoo both offer a service where you can register your business name, address and contact details. In a few weeks you will get a map listing for your company name or industry and town in the search results.

• Google Local
• Yahoo Local (run by a third party company)

Directories
Yell.com and Yellow Pages offer free basic listings while local listing are available for your area. In Rutland, for example, we have RutNet and Oakham People.

• Yell.com
• Rutnet
• Oakham People

If this is still a little too daunting for you, then contact E.V.C. Marketing and we will be able to help you out.