If you know where to look, there is a wealth of free marketing opportunities for your business available online. I have listed below some of my particular favourites which don't require any particular skill - just some time.
Don't let a small marketing budget prevent you from marketing your business.
Whatever the size of your business, distributing a press release is always a good idea. There are several sites that offer a press release service free of charge. My favourites include:
Search Engine Services
Google and Yahoo both offer a service where you can register your business name, address and contact details. In a few weeks you will get a map listing for your company name or industry and town in the search results.
Yell.com and Yellow Pages offer free basic listings while local listing are available for your area. In Rutland, for example, we have RutNet and Oakham People.
I had a request this week from a client to produce a certificate of achievement for their clients who had successfully completed their computing training. It had to be in a format that could be mail merged with the client's name and printed on a standard office colour printer - on heavier stock.
This is a great idea. I have always believed in the carrot rather than the stick and in my experience an acknowledgement from a respected source that you have completed a task successfully is great encouragement. It is also a low cost way to show your staff or your customers that you appreciate what they have achieved.
I did a quick Google search for certificates but decided on my own design in the end - and the client is very happy. However, if this is not your strength here are a couple of sites which might help you. Or give me a call and E.V.C. Marketing can help you out.
Tel: +44 (0) 208 123 9273