What is social media?

It's time to get networking

Like it or not, we have an insatiable appetite for social media. With 500 million active Facebook users worldwide it is little wonder that marketers are excited. At a recent conference Dr. Anthony Patterson, senior marketing lecturer at Liverpool University, explained: ”If you are not already on Facebook, you are now the odd one out. You become the un-Googable man, a cave dwelling nobody.”

The explosion in social media has brought a major change in the consumer landscape. In the past, consumers were passive recipients of products and services – their feedback was not considered.

With the growth of social media, consumers are now actively involved in the development of the brand. They build a relationship with the product or company and are quick to pour scorn or praise what happens.

Take your pick of social media platforms

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While social media doesn't generate sales directly it does take the pulse on the preferences of your customers. Facebook and Twitter and so on are neither replacements nor more important than your website or other forms of digital marketing activity, but the immediate information they provide is invaluable.

While data is skewed by the young, the older generation is also getting involved. It is important to get people engaged with the product, giving them a reason to find and follow you. Twitter would be the first choice for business to business marketing with Facebook the best option for business to consumer activities.

If this is just too much for you, then let E.V.C. Marketing help you. We will take over your social media responsibilities: adding new content, developing a strategy to increase your followers, handling any issues and reporting back on the results. We can take over a current page or profile or start from scratch.