Reputation Marketing

Building authority and trust in your brand

So what is Reputation Marketing? Exactly what it says it is!
 
The ability to monitor, control and improve how your brand is perceived and mentioned online.
 
Today’s consumer is always online. The ever-evolving personal use of smartphones and tablets and the selfie photo and video culture is tempered by the ease with which likes, follows, reviews and comments are immediately online without moderation. They are talking ABOUT you, not to you!
 
The ability to shield consumers from any form of face-to-face confrontation leads to many comments and reviews, all-to-often negative in nature, being posted without any prior warning or knowledge.
 
Like it or not, most businesses have been involved in reputation marketing since they launched their website.
 
For a business, managing reputation can be the difference between lasting success and abject failure.

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Most resorts fall into one of four categories

1. Suffering from negative reputation on social media/other channels;
2. Looking to further improve their current brand reputation and authority as part of a marketing campaign;
3. A new business looking to establish brand reputation; or
4. To support a new product / service launch

 
There is a distinct overlap between activities you may already be conducting and the impact on your internet visibility, trust and authority. However, many businesses do not have the time, resource or knowledge to protect their brand 24/7 365.

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How EVC Marketing can help

A targeted reputation marketing campaign from EVC will include:

• Brand monitoring (including key review sites and platforms);
  
• Specific brand related keyword monitoring;
• Review of current website content;
• Social media content and engagement analysis;
• Creation of quality informative content in all forms: Word/Image/Video;

• Preparation of response plans including internal responsibility and speed of response systems;
• Creation/enhancement of your brand tone of voice in response to great, good and the negative not so great;
• Proactive Customer surveys and feedback campaigns;
• Creation of brand focused PR and news update campaigns; and
• Implementation of proactive positive review/feedback campaigns
  

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The costs involved

The costs involved with reputation marketing for your resort will depend on which of the four categories that you fall under. As such, please contact me for further information. We can arrange to discuss your specific issues and develop a proposal.

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