Reputation Marketing
Building authority and trust in your brand
So what is Reputation Marketing? Exactly what it says it is!
The ability to monitor, control and improve how your brand is perceived and mentioned online.
Today’s consumer is always online. The ever-evolving personal use of smartphones and tablets and the selfie photo and video culture is tempered by the ease with which likes, follows, reviews and comments are immediately online without moderation. They are talking ABOUT you, not to you!
The ability to shield consumers from any form of face-to-face confrontation leads to many comments and reviews, all-to-often negative in nature, being posted without any prior warning or knowledge.
Like it or not, most businesses have been involved in reputation marketing since they launched their website.
For a business, managing reputation can be the difference between lasting success and abject failure.
The ability to monitor, control and improve how your brand is perceived and mentioned online.
Today’s consumer is always online. The ever-evolving personal use of smartphones and tablets and the selfie photo and video culture is tempered by the ease with which likes, follows, reviews and comments are immediately online without moderation. They are talking ABOUT you, not to you!
The ability to shield consumers from any form of face-to-face confrontation leads to many comments and reviews, all-to-often negative in nature, being posted without any prior warning or knowledge.
Like it or not, most businesses have been involved in reputation marketing since they launched their website.
For a business, managing reputation can be the difference between lasting success and abject failure.
Most resorts fall into one of four categories
- Suffering from negative reputation on social media/other channels;
- Looking to further improve their current brand reputation and authority as part of a marketing campaign;
- A new business looking to establish brand reputation; or
- To support a new product / service launch
There is a distinct overlap between activities you may already be conducting and the impact on your internet visibility, trust and authority. However, many businesses do not have the time, resource or knowledge to protect their brand 24/7 365.
How EVC Marketing can help
A targeted reputation marketing campaign from EVC will include:
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The costs involved
The costs involved with reputation marketing for your resort will depend on which of the four categories that you fall under. As such, please contact me for further information. We can arrange to discuss your specific issues and develop a proposal.