This week was International Client’s Day. A day designed specifically for business to say thank you. A day dedicated to clients – arguably, the most valuable part of any organization.
A wise man once said, “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” And he is correct, of course. Keep your employees happy and that happiness will be passed on to your customers.
But International Client’s Day should make all of us take look at ourselves, our business practices and ask some key questions.
Are our customer policies really as client friendly as they could be? Do we give our clients the very best experience every day? Are our activities based on what’s best for us as a business, or what is best for the customer? How loyal are our clients? Can we do better?
Of course, one way to find out is with a customer survey. EVC Marketing has recently connected with the Bob Kobek and the team at CustomerCount, the leading cloud-based customer feedback solution in the travel sector. He believes the Net Promoter Score (NPS) is still one of the best universal indicators of client loyalty, happiness and satisfaction.
By employing just two simple questions, CustomerCount can quantify how loyal your customers are and identify which customers are in danger of leaving you.
Not only does the NPS survey recognize customers (detractors and passives) who require further follow up and support, it’s a great way to acknowledge your promoters, thank them and build on their loyalty and positivity about your brand.
A poor NPS score could also just be the motivator an organization needs to improve the products and services they offer consumers.
The NPS survey is quick and simple to set up on CustomerCount’s cloud-based platform and the results are easy to understand. With decades of experience, CustomerCount can take the guesswork out of customer loyalty and provide you with actionable information to use on a daily basis.
And, they have additional professional assistance on hand through the WRAP program partners (Worldwide Research Analytics Program), a group of independent minds and businesses brought together by Bob and CustomerCount. EVC Marketing has recently joined the program to provide reputation marketing and management solutions to resorts.
So, if you want to take your data analysis to the next level or if your NPS results have flagged up issues affecting your resort’s online reputation, we have skilled specialists to provide industry-specific observations, strategies and advice.
So on International Client’s Day, you can thank your clients with discounts, offers and gifts.
But why not do your business a favour and find out what your clients really think - then improve your processes, focus on your clients’ needs and exceed their expectations.
To set up your Net Promoter Score survey in a matter of minutes, give us a call at EVC Marketing and we’ll walk you through it. You can contact us on +44 (0) 208 123 9273, by email at firstname.lastname@example.org or Facebook Messenger us at: m.me/evcmarketing.