The ARDA World 2016 convention in Hollywood, Florida, will be the biggest vacation ownership event of the year.

Thousands of industry professionals representing every area of the timeshare world will attend the five-day event held at the Diplomat Hotel.

EVC Marketing's client, Merlin Software for Vacation Ownership, is a regular exhibitor at the convention and this year is keen to extend its reach in to the US.

To assist with this, EVC Marketing developed a targeted email campaign to encourage visitors to Merlin Software's booth, promoted their attendance on Facebook, Twitter, Google+ and LinkedIn and developed this year's booth give-away - a smartphone grip.

EVC Marketing will be tweeting and posting throughout the event and producing a video of the Merlin team's experience.

The first EVC Marketing LinkedIn training day took place on April 28th - and was a great success according to delegates.

Hosted by Resort Solutions Ltd, the training was headed up by digital marketing guru John Heffernan from Red Live Media.

Prior to the training day, all delegates received a profile assessment from John highlighting weaknesses in their current LinkedIn profiles - together with homework tasks to help them make improvements.

On the day, John took delegates through every aspect of LinkedIn including how to successfully use the platform to connect with potential leads and how to set themselves up as an authority in their field.

Feedback from those who attended has been very positive.

Vicky Dubois Sandy: "A very well presented, well structured and informative training session. Also a great opportunity to catch up with some long standing industry friends and colleagues."

Brad Revell: "Really enjoyed the session and learnt some really useful stuff. Looking forward to putting it into practice."

Andrew Horton: "Found the day very beneficial and John Heffernan's presentation was excellent and enjoyable."

A second LinkedIn training day is being planned for later in the year. Please contact Emily Collins for further information.

EVC Marketing has completed the design and content for a four-page A5 brochure for the committee at Club Las Calas.

The release of the brochure is the first step in a larger marketing campaign which includes the launch of an updated mobile and responsive website, social media campaign on Twitter, Facebook and Instagram and email programme. More news on this in the next few weeks.

The brochure will be used by the new membership services department which has recently been established at the resort to help promote the new five-year membership programme and assist current owners.