Digital marketing specialists EVC Marketing and Red Live Media have joined forces for the upcoming DAE Forum on Wednesday, November 15.
The event is being hosted by Dial An Exchange and will be attended by representatives of mature and legacy resorts around the UK and in Europe. The aim of the forum is to provide understandable, usable and informative advice on a range of subjects.
EVC Marketing and Red Live Media will be represented by John Heffernan who has a wealth of experience in the digital arena and will provide attendees with action points they can implement now to improve their website and social media.
During the presentation, John will give practical advice and techniques on how to use digital marketing to improve engagement with owners and guests, increase rentals from a range of marketplaces and encourage timeshare sales.
Attendees will also receive a DAE USB-drive which will contain a guide providing practical advice on improving website and social media marketing with some great easy-to-implement tips and hints.
The event is also being attended by Andrew Horton from Resort Fiduciary Services and Brad Revell and Vicky Dubois Sandy from Resort Solutions.
The ARDA World 2016 convention in Hollywood, Florida, will be the biggest vacation ownership event of the year.
Thousands of industry professionals representing every area of the timeshare world will attend the five-day event held at the Diplomat Hotel.
EVC Marketing's client, Merlin Software for Vacation Ownership, is a regular exhibitor at the convention and this year is keen to extend its reach in to the US.
To assist with this, EVC Marketing developed a targeted email campaign to encourage visitors to Merlin Software's booth, promoted their attendance on Facebook, Twitter, Google+ and LinkedIn and developed this year's booth give-away - a smartphone grip.
EVC Marketing will be tweeting and posting throughout the event and producing a video of the Merlin team's experience.
The first EVC Marketing LinkedIn training day took place on April 28th - and was a great success according to delegates.
Hosted by Resort Solutions Ltd, the training was headed up by digital marketing guru John Heffernan from Red Live Media.
Prior to the training day, all delegates received a profile assessment from John highlighting weaknesses in their current LinkedIn profiles - together with homework tasks to help them make improvements.
On the day, John took delegates through every aspect of LinkedIn including how to successfully use the platform to connect with potential leads and how to set themselves up as an authority in their field.
Feedback from those who attended has been very positive.
Vicky Dubois Sandy: "A very well presented, well structured and informative training session. Also a great opportunity to catch up with some long standing industry friends and colleagues."
Brad Revell: "Really enjoyed the session and learnt some really useful stuff. Looking forward to putting it into practice."
Andrew Horton: "Found the day very beneficial and John Heffernan's presentation was excellent and enjoyable."
A second LinkedIn training day is being planned for later in the year. Please contact Emily Collins for further information.
EVC Marketing has completed the design and content for a four-page A5 brochure for the committee at Club Las Calas.
The release of the brochure is the first step in a larger marketing campaign which includes the launch of an updated mobile and responsive website, social media campaign on Twitter, Facebook and Instagram and email programme. More news on this in the next few weeks.
The brochure will be used by the new membership services department which has recently been established at the resort to help promote the new five-year membership programme and assist current owners.
LinkedIn is a superb social media tool that offers huge opprtunities for today's timeshare professional, resort managers, marketers and committee members.
LinkedIn is now the leading social media platform for business professionals. With over 400 million users worldwide, over 20 milion of which are in the UK, you'll find your potential customers, clients and decision makers - as well as your existing customers and contacts.
And yet many of us are not taking full advantage of these opportunities or understand how to make the most of LinkedIn.
To tackle this, EVC Marketing has linked up with social media and digital marketing expert, John Heffernan, to arrange a day of LinkedIn training covering:
Training will take place at St Mary's House, St Mary's Road, Market Harborough from 10.30am on Thursday, April 28th. The price for each place is £85 per person including lunch.
To book your place, email email@example.com or telephone on 01572 756824.
E VC Marketing has published the winter 2015 issue of Sharetime magazine for TATOC, the Timeshare Association.
This edition features Rhinefield Apartments in the New Forest, news from Brockwood Hall where the new spa is proving a great success and the latest from CARE, a U.S.-based industry organisation that works closely with TATOC.
There is the latest news from all the resorts and affiliates, we hear from Rachel Littlewood (resort manager at Club Las Calas) on the importance of keeping your timeshare owners happy and also from lawyer Alex Radford (My Lawyer in Spain) who urges resorts to invest in their future.
There is also EVC Marketing's article on the importance of video - this story can be read in the blog). Importantly, we also learn more from the TATOC Consumer Helpline's Mark Caldicott, the TATOC accreditation programme and the upcoming TATOC conference 2016.
Further information on these can be found on the TATOC website.
EVC Marketing has become an RCI Affiliate Access partner offering traditional and digital marketing services to the U.K. and European marketplace.
Developed to offer affiliates a one-stop resource for procuring valuable services at attractive pricing, RCI Affiliate Access connects resort developers and operators to customisable solutions to assist in successful resort operations.
These include accounting and insurance services, data solutions, survey deployment, sales training, revenue management and analytics, contact centre resources, video and photography services, inventory rental solutions, and maintenance fee billing and collection.
Through an agreement with EVC Marketing affiliates now have access to discounted pricing on a range of marketing services including a free 20-point assessment of their website or social media activities.
“Through the RCI Affiliate Access programme, we are able to offer affiliated developers and resort operators ways to run their businesses more efficiently with services from high-quality providers at favourable pricing,” said Eugenio Macouzet, senior vice president and managing director of RCI Legacy and Affiliate Partners.
EVC Marketing has published the autumn 2015 issue of Sharetime magazine for TATOC, the Timeshare Association - and is featured in an article about digital marketing.
“With 32 pages packed full with news from TATOC member resorts and affiliates and interesting features and advice for timeshare owners and committees, this is a must-read for everyone involved in the industry,” said TATOC CEO and executive chairman, Harry Taylor.
“And we are making distribution a real priority going forward as we want to increase our reach and spread the positive message of timeshare even further.”
After great feedback from readers, the printed issue of the magazine is again A5 in size, making it easier and more cost-effective to print and distribute. Copies will be distributed to TATOC individual members, resorts and affiliates.
And new for this issue, TATOC member resorts and affiliates will be able to embed the magazine directly into their own websites for their owners and guests to view and enjoy.
This issue includes:
Printed copies of the magazine will be distributed to TATOC individual members, member resorts and affiliates over the next few days. You can order a printed copy by contacting the TATOC head office on +44 (0) 161 237 3518.
One way to know if your resort or business is providing a great customer experience is by surveying them at certain touch points during and after an interaction.
Today, there are a vast number of online services that can help resorts and businesses get feedback from their owners, guests and customers - and many of them are free or low cost.
One client asked EVC Marketing to assist in the development of a customer satisfaction survey to see how well they were doing.
EVC Marketing suggested implementing a Net Promoter Score (NPS) survey which is quick and simple to organise and provides instant feedback.
The aim of the NPS is simple: To find out if your clients or customers would recommend you to someone else?
By using a standard NPS survey template, with just two questions, the company was able to see quickly what their customers thought. They could see how happy their customers were and then gauge their performance over time with further NPS surveys in the next few months.
In this case, our client emailed the survey to their users, but the survey can also be embedded into your website, a weblink added to other communications or social media or even taken manually.
Net promoter scores are produced by asking respondents to rate the likelihood they would refer your business to someone else, using a scale from 0 to 10.
Using your customers’ answers, you can identify the percentage of customers who would promote you, and use this number to gauge your performance over time.
EVC Marketing can provide the necessary skills for you to implement your own NPS or other customer satisfaction surveys. Call us today to find out more.
EVC Marketing has published the Spring 2015 issue of Sharetime magazine on behalf of TATOC, the Timeshare Association.
The magazine is packed with the latest timeshare news, advice and support for timeshare owners and a complete review of the TATOC conference.
The magazine includes a detailed look at The Lakeland Village near Windermere, news from TATOC's resort members and affiliates and updates from the TATOC Consumer Helpline.
You can read the magazine online below: