These days, plenty of marketers talk a big game about big data, but few of them actually use the information they have to make meaningful decisions about their businesses. Maptive gives you an easy way to mine your data by allowing you to upload a spreadsheet of addresses and see them laid out on a custom map. Use this free tool to determine where your products are selling best, uncover the best spots for an upcoming marketing tour or answer any other question you have about the geography of your data.
Keeping your relationships strong is an important part of business growth, and Nimble makes this process easy. This relationship management programme stores all of your records – including social contacts, email addresses, follow-up tasks and scheduled activities – allowing you to interact with all of your contacts from a single platform. You also be notified about any changes that occur in your network, including job updates, birthdays, and other important events. Use these alerts as catalysts to spark new conversations with your key contacts.
Want to know how visitors are behaving on your site? CrazyEgg shows you where they click, how far they scroll, what they watch, and more. In addition, CrazyEgg’s heat-mapping tools allow you to segment your traffic and determine whether certain design or content elements are resonating more with one group than another. This can give you plenty of meaningful feedback on your site, without having to run dozens of A/B tests. It’s an easy to use, affordable tool that will make a big difference in your messaging and growth.
Landing pages are extremely important when it comes to converting visitors into customers, so it shouldn’t come as a surprise that it can be difficult to build and test them thoroughly. Unbounce makes this process much easier. With a drag-and-drop interface, the programme makes it easy to setup pages and create forms – even if you don’t know a line of HTML code. With the programme’s wide variety of templates and seamlessly-integrated A/B testing, Unbounce is one of the best tools out there for turning shoppers into buyers.
Small business owners will quickly tell you that they are crunched for time and struggle with marketing. Kit frees small business owners from the burden of marketing and allows them to focus on what they do best. Kit is the first automated marketing assistant that store owners text message with to run targeted ads, post updates to their Facebook page and makes recommendations based on their stores activity.
LeadPages is another great resource for creating landing pages and the calls-to-action needed to grow your email list and sell products. With LeadPages’s collection of templates, landing page creation is quick and easy, and as an added bonus, the tool integrates fully with Aweber and Mailchimp.
Want to increase engagement, interactions, and conversions on your website? If so, you need Optimizely! We all know that engagement is a vital part of growth, as these interactions encourage repeat business (which is much cheaper than acquiring new customers). Optimizely helps you to optimise your site for engagement and track key metrics over time to determine how well your updates are performing. Using the tool, you can conduct both A/B and multivariate tests and implement your ideas in just minutes. There simply isn’t an easier tool for site optimisation available today.
Online surveys can be dull and robotic – and these dry forms certainly don’t encourage interaction. Instead, Typeform helps you create surveys that are fun, interactive, and enjoyable to look at. The user experience looks and feels great, allowing you to acquire more data through your forms, as well as make the data more useful. With Typeform, you can adjust survey questions fit your brand, as well as use the integrated analysis feature to reveal patterns and trends. Over time, this will help you adapt your message and your product lines so that you continue to grow.
Anyone who says that having an email list isn’t important to a company’s growth is lying. Listbuilder will help you collect email addresses of your site visitors, while also integrating with other email services like Aweber and Mailchimp. The “smart popup” appears strategically after you have your visitor’s full attention, and the application works equally well for both desktop and mobile users. Considering that all these features are available for free, there’s no reason not to add Listbuilder to your growth arsenal.
Everyone knows how important social listening is, but who has the time to monitor Twitter Quora, Google and the dozens of blogs in your industry? Colibri makes it easy to find and participate in relevant conversations online by producing a simple, actionable report letting you know where to go to participate in the larger online conversation about your business. As a result, you’ll gain leads and prospects, improve brand visibility, and improve your SEO by being at the right place at the right time – all of which are benefits that will fuel your growth.
No one can manage growth alone, which is why it’s so important that you have the right tools in your arsenal. These programmess will give you a great start when it comes to growing your customer base, managing your social media presence, and improving your conversion rate – virtually guaranteeing your company’s growth and success.
Call E.V.C. Marketing today on 01572 756824 or contact us here.